Going Social – Can You Really Drive New Customers With Social Media?
These days you have to go out of your way to avoid Social Media.
There’s even “challenges” for weekly, monthly and annual Social Media “cleanses”: A commitment to intentionally deprive yourself of checking, monitoring, scrolling, and liking to pause and enjoy real-time communication and interaction with humans physically present. Social Media, like any vice, should be enjoyed in moderation. That being said, when considering social media platforms, or considering social media for your business, it is important to choose wisely, keep it simple and plan ahead.
There are hundreds of tools, apps, and platforms that can help you connect your business to and engage with a wide range of audiences. With all of the options it is very easy to fall prey to the searching and learning, which inevitably consumes all of your attention, killing your business. One way to avoid that trap, is to choose the platforms that are well-known, well-researched, and widely used: Facebook, Pinterest, Instagram, Twitter and LinkedIn. These tools are the dominant platforms that are respected, trusted and utilized by most businesses. And, there’s enough data and information on these tools so you can learn quickly and use them effectively.
Remember At First: Keep It Simple
Once you’ve selected your preferred social platforms, and are ready to start marketing your business using these tools, remember to keep it simple. Start out with one or two like Facebook and Pinterest, and make sure that the platforms you choose will be able to effectively market your niche, your products and your services. Learn about their primary use and function, so that you can strategize ways to tell the story of your business and engage new and existing customers and clients. If you find that your able to manage those primary sites, then consider taking on another platform like Instagram or Twitter. All of these tools require time to learn, time to listen, time to engage, time to post, like, share and promote. Additionally, each of these tools requires a fair amount of technological sensibility and commitment. So you’ll want to make sure that you’ve planned ahead. Already sound like a lot of work? That’s because it is; SMM is incredibly time consuming and requires discipline, and work ethic. This is the reason why most businesses are hiring social media teams to manage the workload – they simply are leaving money on the table if they don’t.
Social Media Management: A Workload Critical To Your Business
As with any marketing and communication about your business, it is critical that everything from the branding, to the messaging, to the images, to the audience is clear, concise, and interactive. Social Media is time-sensitive. Posts perform better at different times of the day, and on days of the week. Also, people are engaging on social platforms in 24 hour cycles, so it critical that you consider who will respond and engage, when you are going to respond and engage, and how you are going to respond and engage your fans and followers. Planning ahead will also require a good amount of research, curation and writing as you want to be sure that you have content on-hand to share with your audience ahead of time.
You might be thinking to yourself: “Gosh! This seems like a full-time job!” And you’re be correct! In order to use Social Media effectively, and grow your fans, followers and ultimately your business, you need to have a dedicated person acting on behalf of your brand. Zero Limit Web provides Social Media Management services
to help you choose your platforms, implement strategies, develop and plan your content, and engage your fans and followers which will lead to more business. Our dedicated, knowledgeable and experienced Media Mavens will boost your brand, allowing you to focus on your business.
Contact us today
to learn more about our Social Media Management packages, designed to boost engagement, shares, likes, and people talking about YOUR business. If people love what you are posting, how do you think they are going to react to your next promotion?
And the answer to that question, I leave to you 🙂
– Tai Bonilla / Social Media Expert & Manager