Organic Search Click Through Rates: The Numbers Never Lie On the first page alone, the first five organic results account for 67.60% of all the clicks and the results from 6 to 10 account for only 3.73%. If you‘re like most searchers, you prefer clicking on organic results as opposed to clicking on paid ads. As noted by the CTR stats above, simply paying for Google Ads is not enough. And we are not just…
As an online business owner, marketing can be your best friend or your biggest roadblock. Every bit of your eventual success will start with a successful approach to marketing. There are a variety of ways to promote your online business, and you should definitely be dabbling in more than one. But, there are a few common errors that people make when first starting out with an e-commerce business. In case you’re a new business owner…
What are you doing to establish an online presence that is profitable for your business? If you simply aren’t, then your competitors are capitalizing on the opportunity at your expense. Proper implantation of effective SEO strategies today is necessary because every potential customer uses search engines like Google, Yahoo! Or Bing to discover information about products they would like to buy. But at the same time, it is important to realize that SEO is different…
Like football, website conversion requires a healthy balance of strategy, material and technique. You might have what you think is the perfect blend of marketing efforts, but if those efforts do not result in conversion, there’s a problem. If you have a solid SEO and digital marketing campaign sending traffic targeted traffic to your website, but you still aren’t getting the results that you expect and need, your website might be to blame. Nobody knows…
No matter where you are in your business stage: caterpillar, cocoon, or full grown butterfly, it is critical that you allocate funds in your budget for marketing. If you’re not invested in taking your business to the next level, then you aren’t serious about your business! People won’t know about all the incredible things you have to offer unless you reach them and tell them. And one way to jump start those communication channels is…
We often get calls from potential customers looking for us to launch and manage Pay Per Click (PPC) or Search Engine Marketing (SEM) campaigns. While we are more than willing and able to fulfill this work, we make it a point to have a conversation with our potential and existing clients about paid ads, laying out all the pro’s and cons. Much like a Nutritional Value table indicates what you can expect from consuming fast…
Going Social – Can You Really Drive New Customers With Social Media? These days you have to go out of your way to avoid Social Media. There’s even “challenges” for weekly, monthly and annual Social Media “cleanses”: A commitment to intentionally deprive yourself of checking, monitoring, scrolling, and liking to pause and enjoy real-time communication and interaction with humans physically present. Social Media, like any vice, should be enjoyed in moderation. That being said, when…
Google has always been at the cutting-edge of technology, and is a major supporter of developing artificial intelligence. Earlier this week, they announced the a new addition to their tech family named RankBrain: an A.I. that learns and knows what you’re searching for. You see, RankBrain is Google’s new artificially intelligent update capable of translating your searches, inquiries and keywords. In an interview with Bloomberg Greg Corrado, senior Research Scientist at Google had the following…
In today’s web, people know what they are looking for. The term “browse” isn’t quite accurate as much as it could be; People want the information they are looking for, and they want it fast. Even if you are considering SEO (or our services), bounce rate is something you need to know before you can dial in a campaign properly. One could even say, when you search for a particular topic or product, if you…