Part 1: Organic vs PPC in 2018: The CTR Results

Organic Search Click Through Rates: The Numbers Never Lie On the first page alone, the first five organic results account for 67.60% of all the clicks and the results from 6 to 10 account for only 3.73%. If you‘re like most searchers, you prefer clicking on organic results as opposed to clicking on paid ads. As noted by the CTR stats above, simply paying for Google Ads is not enough. Numerous studies have proven that…

Does Social Media Management Work?

Going Social – Can You Really Drive New Customers With Social Media? These days you have to go out of your way to avoid Social Media. There’s even “challenges” for weekly, monthly and annual Social Media “cleanses”: A commitment to intentionally deprive yourself of checking, monitoring, scrolling, and liking to pause and enjoy real-time communication and interaction with humans physically present. Social Media, like any vice, should be enjoyed in moderation. That being said, when…

Is Search Engine Traffic Good for Business? Survey says… Yes!

According to recent poll results, there is a slight decline in 2015: 45% of small business owners understand the potential new revenue search engines can bring, down 5% from last year. Barry Sloane, CEO of the Small Business Authority stated that according to the poll results, “only 39% of business owners believe their website is optimized to meet its search engine traffic.” This is good news for businesses, as it indicates a non-saturated playing field:…