Part 1: Organic vs PPC in 2017: The CTR Results

Organic Search Click Through Rates: The Numbers Never Lie On the first page alone, the first five organic results account for 67.60% of all the clicks and the results from 6 to 10 account for only 3.73%. If you‘re like most searchers, you prefer clicking on organic results as opposed to clicking on paid ads. As noted by the stats above, simply paying for Google Ads is not enough. Numerous studies have proven that to…