Organic Search Click Through Rates: The Numbers Never Lie
On the first page alone, the first five organic results account for 67.60% of all the clicks and the results from 6 to 10 account for only 3.73%.
If you‘re like most searchers, you prefer clicking on organic results as opposed to clicking on paid ads. As noted by the CTR stats above, simply paying for Google Ads is not enough.
Numerous studies have proven that to benefit from the traffic and organic clicks to your website your business needs to hold a prominent organic position in the results, namely page one.
Studies indicate that “71.33% of searches resulted in a page 1 Google organic click. Page two and three only get 5.59% of clicks. On the first page alone, the first five results account for 67.60% of all the clicks and the results from 6 to 10 account for only 3.73%.”
So what’s left? A measly 15% of all traffic – Going to the Google Paid Ads (PPC), or trying a different search. Or giving up.
That’s pretty staggering. If you think you are getting the most bang for your buck with your Google Adwords campaign, I challange you to reframe your thinking. You are paying for high cost ads that may provide instant gratification, but in the end provides zero long term investment, minimal CTR (click through rate) per dollar spent, and does little to heighten brand credibility.
Organic rankings always equate to higher quality traffic that is much easily converted to a lead or sale.
Having placement in the organic results creates a sense of trust in the user, and when you are in the top 5 results, you are simply getting more of that traffic on a monthly basis. Can you guess which websites are more likely to receive more leads and sales? Yes, the websites receiving traffic from the more trusted organic results. Organic rankings always equate to higher quality traffic that is much easily converted to a lead or sale.
This is why time and time again, an SEO Campaign from a trusted SEO Company is a much better investment of your time and resources.
Important Tip #1: Make sure the SEO company you are hiring can show you case studies with proof of results before beginning any SEO campaign. Otherwise, DO NOT work with them.
Ok, Ok, Fine – Organic Search is a better investment – But does it matter where I am on Page 1?
When looking at the bar graph at right, CTR, or click through rate, is the percentage of people who click on your website in that position on an average search. The conclusion? You simply must be in the top 3 results to see the traffic your website deserves, and you must work with a results driven, reputable SEO company that can provide those results.
Important Tip #2: Considering a cheap SEO company may seem attractive at first, but in most cases it just doesn’t pay.
“Affordable” SEO companies most often lack the dedication (they rely on volume and often leave clients behind) and technical knowledge it takes to receive actual results. We’ve seen many clients get “burned” by scammy, low cost SEO companies, only to come back and have us clean up the mess that was made (Google Penalties, Spammy Links, Ugly/Unwanted website changes etc). Don’t make that mistake – Like most things in life, with SEO, you get what you pay for.
Related Post: Part 2 – Is PPC Really Worth It?
We discuss part 2 of our 3-part series on Organic vs PPC titled “Part 2 – PPC Revealed: Is It Worth It?” See You There 🙂
What does “organic search” actually mean?
Organic refers to the way a website “organically” or “naturally” appears in a search result. So when you go to Google, and you type in “Los Angeles SEO”, the results that appear after the Google ads are the “organic” results. Google wants to make sure that searchers are not only getting the results they need but wants to give them the best possible outcomes based on their query. Therefore, these results are the best possible matches based on what you entered into the Google search bar, aka “keywords”.
Why Organic Matters
If your business appears in a page one organic search result, it suggests that your website and your business are leaders in that niche.
And what consumer doesn’t want to to business with a credible leader within their product, service or field?
Achieving organic page one search results not only increases the searcher’s propensity to click on a website, but it also helps to establish your website position’s longevity and the duration a searcher or visitor engages with your website. Once a searcher gets to your website, your website should make them want to spend some time clicking around on your website, but ultimately you want them to pick up the phone and call you! It is important to note that conversion and Click-Thru Rate (CTR) has a lot to do with external SES factors like a modern, responsive website that has excellent evergreen content, strong sales copy, and loads of great, easy to read and interpret information about your business, products and services.
There’s no arguing that having your business’ website rank on the top 5 positions of Google is a great achievement. Like any great success, those results take a fair amount of time, skill and seo expertise. However, once your business makes it’s way to the top, it can reap the bountiful benefits of consistent leads, calls and customers.
Overall, prominent ranking in organic SEO is not only beneficial to the people searching for your business; it is the best for the longevity of you website and optimal business growth.
How And Where To Invest In Digital Marketing In 2018
A recent study determined that 93% of all website traffic is generated by Google! We can’t think of a better motivation to get a website going for your business in 2017.
If you already have a website for your business, it is time to take it to the next level by harnessing the power of Search Engine Strategies (SES).
Generally speaking, SES are the methods and tools used to increase visibility and traffic to your website (and your business). While there are many other ways to bring traffic to your website, research shows us that all other methods pale in comparison to the online search.
Appearing in a Google ad above the organic results is not enough. Where you business appears on the page matters!
Being on the first page of any search result is highly beneficial for a business. However, considering 93% of all web traffic is coming from Google, the most coveted position for any website (any business) is to rank on page one organically. As you might imagine, ranking on page one of Google can be challenging not to mention highly competitive.
This is why Zero Limit Web’s SEO is the most cost efficient way to get your business ranking on Google’s page one. SEM can be broken down into three parts: Organic, Paid and the 1 -2 Combo. There’s also a bonus Search Engine Strategy: Social Marketing—which we’ll cover in Part 3.